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Having the right software can help small and midsize businesses (SMBs) attain a competitive edge, but a challenge cash-strapped companies grapple with is deciding whether to buy or rent these applications. Read More

LANSING, MI (MPRN) - Governor Granholm's administration will resume lobbying this week for expanding the number of tax credits the state uses to attract employers. The Michigan Economic Growth Authority awards the credits based on the recommendation of the state's business development agency. But this month, the authority almost reached the lim Read More

The future of e-commerce is "social commerce" as online shoppers, particularly younger generations, are heavily influenced by social media and Web 2.0 technologies, according to Hill & Knowlton's Future of Commerce report. The report, which surveyed 600 US adults, found social media is "Word of Mouth 2.0" for younger generations, with youths Read More

Sure, online social media and social networking are popular, but they don't mimic the way we naturally interact. Why use Facebook or Twitter to tell friends what you are doing at the moment, when you can directly show them what you are doing and where you are doing it? Read More

The landscape of today's job market is shifting, and the shift favors individuals who are savvy in social media. Read More

For small businesses, earning customers has never been easy so small business quality remains key to help keep those customers they do have. In the made-for-PBS series Small Business School, we look at examples of businesses that are taking no chances when it comes to maintaining quality and keeping customers happy. What are you doing to maintain Read More

Meredith Poulton Eisenberg, of Yellow Highlighter Virtual Assistance, suggests six tips for controlling business costs. Recommendations include everything from evaluating subscription costs and online payment processing fees to affiliate income and occasionally raising prices. By following some of these tips, Eisenberg insists business owners can Read More

Not long ago I wrote about the YouTube video sensation called “United Breaks Guitars.” It's a creative customer complaint in the form of a music video by a professional musician against United Airlines. (See “YouTube: Where Customers Get the Last Word.”) The interesting side note about this video is how it has set the stage for entrepreneurs pu Read More

Do you really know how your customers think, feel and behave towards your small business and your competitors? Successful marketing for any small business starts by knowing who your customers are and what they need and desire. You need to communicate with the people who matter most to your business and do it better than your competitors. Read More

When you are writing copy for marketing or sales, keeping the text and images relevant to the contact is one of the best ways to increase readership and response. Keep focused on the reader and you will win. Read More