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In the end, great visibility and traffic won’t get you very far if you’re not earning the revenue you need to keep you going. Unfortunately, too many companies focus on traffic and simply assume this will mean revenue. Read More

FaceBook is under attack. Can its hegemony stand against up-and-comers like Tsu and Ello? TSU is sharing revenue with users, making it an attractive alternative that will appeal to people's sense of fairness and attract early adapters who want to make more money online. Read More

The 2012 Global Customer Service Barometer conducted by Echo Research for American Express found that 66 percent of consumers are willing to spend more money at businesses they feel provide top-notch customer service. The study also found that 55 percent of consumers cancelled imminent plans to do Read More

Equity = Assets – Liabilities. You can evaluate marketing in a similar way… part of marketing is generating revenue while the rest of it is either breaking even or worse, a liability. The question is how to invest in marketing that creates revenue and becomes an asset rather than a liability. Read More

Need a professional logo? Here’s a simple tutorial to help you find the right graphic designer and the perfect logo design that fits your company. Read More

What is a 404 Page? You’ve seen them plenty of times. They’re the pages you land on when you’ve entered a web address incorrectly or gone to a page that has been removed.

They can be boring, like this one…

Bad-Boring-404-Page

Quite frustrating really. You’re hoping to get some information Read More

Building a career on Vine is no longer out of the norm. The video-sharing app is home to millions, brands and users alike. So naturally, many have tried to stand out from the crowd. Watch the video to understand and learn how KC James rose to fame and fortune by using the platform. Read More

Empower Your Employees is the third category in my book titled Employee Recognition: 52 Ways to Recognize Your Employees in Ways They Value. As a noun, empower is defined as giving the authority or power to reach their goals or enabling someone to do what's needed. A third definition is strengthen Read More

If you’re really serious about blogging, you’ll take the time to know your readers to the point where you can think like them.

You’ll need to know what they would like to read about, what makes them tick, and what type of content they want.

You need to be creative and experiment with differen Read More

Have you ever asked yourself, “I wonder what’s the best way to torture a ghostwriter?” If so, here are 16 handy ways to drive your ghostwriter stark raving bonkers. Read More