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Ever since Google released its Penguin algorithm, website owners have been swimming in murky and dangerous waters. It is no longer enough to get lots of good quality links pointing to your site. you also have to avoid the naval mines* lying in ambush – links from sites that Google considers to be t Read More

Instead of walking through the interface, let me run through seven juicy ways I have discovered this tool can be harnessed to boost your business, some of which you will find “du-uh” obvious, others of which you’ll find “Hey, that’s refreshing!” (like cantaloupe with vanilla ice cream – go ahead an Read More

Every writer out there, from novelists to professional bloggers has heard this old piece of advice: “Write what you know.”
But what if what you know isn’t what’s in demand? Read More

Being in business for yourself opens up a world of opportunities. You can seize the opportunity to build something that can sustain itself (and you) for a long time Read More

In this post, I discuss everything you need to run an effective giveaway that will boost your social media stats and email subscriber counts, whether you should be doing this, plus everything else I learned in running a handful of my own giveaways. Read More

Your chances for success with your business have more to do with your attitude and productivity habits than with your overall skill level. Read More

Adding video to your blog, your online store, your marketing emails, your social media campaigns has just become quicker and easier than adding images. That is a watershed that will vastly change the nature of marketing over the next couple years. Read More

For the past year, I've been using my online shop to experiment with all of the popular comparison shopping engines and I'm ready to share my results. Read More

Adding video production to your social media tool box is essential today for both business and pleasure. According to the web tracking-and-measurement firm ComScore, 89 million people in the United States are going to watch 1.2 billion online videos today. Read More

Those of you who have followed my blog since the beginning know that I've always been torn whether to recommend Shopify to new ecommerce business owners. But their recent announcement makes them extremely compelling Read More