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The final article in a series of 28 articles on sales effectiveness based on the principles outlined in David Kilcullen's 28 Articles for Counterinsurgency. Read More

one of the big problems about using social media is the time it takes (the time it takes away from your real business). Here are some tips that can help you be more productive with your social media time. Read More

What do you say when you reach your client's voice mail? The Queen of Cold Calling Shares her tips for bypassing voice mail, to reach your prospect, directly. Read More

We are in mid-November, one week away from Thanksgiving, and it seems like nobody is answering the phone. Decision makers are dragging their feet, going quiet for days, and sometimes weeks at a time. It's driving us crazy! Right? Here is a list of four things we can do right now to ensure our success... Read More

While reading a book or consulting a friend might be of great help, why not start using social media to learn social media? Read More

Marketing campaigns fail because of the improper planning at earlier phase and wrong implementation. In this article I would be discussing the things you should know for creating a successful marketing campaign. Read More

Is Social Media Changing Selling? Marketing podcast with Mike McLaughlin (Click to listen, right click and Save As to download — subscribe now via iTunes [ Professional Services Sale ... ] Social media has certainly changed marketing, but few people are addressing just how dramatically it's changed sales. In this interview we hit that subj Read More

I'm a big fan of the newish Twitter List function. I wrote about it last week — 5 Reasons to Use the New Twitter Lists Feature Now that I've you pumped up about using lists, I want to talk about a few tools that I think can make the feature even more useful. Read More

Do prospect objections leave you paralyzed? Do prospect objections make your heart start pounding and your palms sweaty? Do prospect objections give you a knot in your stomach? There is another way. Read More

The role of a press release (also referred to as a news release) is to make an announcement of something that's happened to or within your company. Companies that try to develop their own press are often tempted to use press releases as a promotional sales tool. Be careful as this can anger many of the media contacts you've worked hard to cultivat Read More