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There’s been much debate over the role and impact of social media on lead generation. However, after all the pontification it looks like marketers themselves are taking the plunge.

According to a recent Unisfair study of Technology Marketers the top emerging channel is social media for lead generation, with 74% of respondents tagging it as a priority Read More

Are you ready to dramatically increase profits by changing your money mindset?!!! This week Silvia Quintanilla interviews Marilyn August, a Sales and Marketing expert and author of Wealthy U. Marilyn’s shares valuable lessons about money conversations on sales calls Read More

Decision-influencers can make or break your deal. Dealing with those who would break your deal is a tricky business. But it starts by following three important rules, including not making your obstacle defensive, allowing them to lead with their vision and, occasionally, taking something away Read More

Sometimes it is right to approach the C-suite. And sometimes it is more important to just get in. Truth be told, until you get in, you never really know where the real power and authority resides Read More

Bicycles, Filters, Mastery, and Trust… All part of the 4 Little Principles that Produce BIG Results Read More

Perhaps it’s not politically correct to talk about the role of power in business. We all know, however, that dealing with and wielding power is a day-to-day reality for sales reps Read More

Thinking out of the box is key in sales, everybody talks about it few do it. You can test you "out of the box" abilities, and see if you talk about it or really do it Read More

How we say something is just as important as what we say. Using non-words - even those in common usage - can damage your brand. Read this post to find discover the "unwords" driving people nuts Read More

Pharmaceutical sales managers better be ensure that their reps are adding value or the can be replaced by a less expensive call centre rep Read More

I am tired of hearing B2B sales people take a passive approach to sales. Our job is to drive revenue… M-O-N-E-Y. Why would someone choose to be a front line B2B rep if they don’t have a little “hunt” in them? Maybe it’s because they like the money, but there is a difference between selling and taking orders.. Read More