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If we do not built a strong foundation, then the structure on which it stands, will not stand the test of time. It takes time to set up a business, that time varying depending on the type, size, shape and location. So what needs to be in place, for the business to stand the test of time Read More

This article describes the basic strategies that we used to get our online business over the hump. In some ways, this article is also the sequel to my last one on how I was a neurotic mess when our business first launched Read More

As we all know, Kevin Rose is the brilliant face behind the wildly popular social news site Digg.com. This past Sunday via this tweet Rose leaked a photo which.. Read More

I’ve seen hiring managers try to scare interview candidates out of the job… telling them about the high volume phone and activity requirements.

Without fail, it’s like the sales person takes it as a challenge. Whether it’s true or not, the sales person usually says something like.. Read More

Great presenters are great storytellers. But they don’t tell their companies story alone. They coauthor a new story with their dream clients; a story that includes not only their beliefs and visions, but one that includes their client’s story, their beliefs, and their vision Read More

If you do not live in Australia you may not have seen the news that a 16 year old girl Jessica Watson successfully sailed around the world unassisted. Apart from the feat itself which was pretty astounding, what caught my attention was the planning and execution by the team responsible for the marketing of the whole journey.
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In sales you further with persuasion than hitting people over the head with facts no matter how accurate they may be. Why sales people continue to argue irrelevant facts rather than practicing the art of persuasion is a mystery, bit it usually comes down to lack of experience, or too much ego Read More

When I browse through Linkedin I see tons of missed opportunity. Profile after profile looks like the tired old resume or curriculum vitae. This particularly saddens me when it’s a person that sells for a living.

My suggestion? Switch your thinking. Make your Linkedin profile a sales letter Read More

A trigger is a need to buy, an event that pushes you to buy the product right now. Not six months or a year down the road, but now Read More

Google Places (formally Google Local Business) is a great way to get your local business featured predominately in the Google listings. It is also a great way to drive targeted buyers to your business. Here are 13 Tips on how to increase your ranking on Google Places Read More