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Web 2.0 has delivered an incredibly valuable resource to every sales person on the planet–a massive customer database. Think about it.

Daily people (prospective customers) are creating profiles, indicating their preferences, discussing their pain, and describing their vision. Really, what’s left in the sales process?

The trick is learning to efficiently mine this amazing database Read More

Your mission as a sales person should be to find companies that have immediate wants and needs. This means that something happened or is happening to them - a move, a merger, new investors, etc. You have to look for any event that might create the opportunity for you, or better said you are looking for event that can trigger the sales for you Read More

Not all sales are involved or complex requiring a solution. Many B2B sales professionals have to make their living, and they do, selling in a commoditized world where sometimes the only visible differentiator is price. But it does not have to be if you are up to the challenge Read More

Purchasing is the new sales. Where once simply acquiring the lowest price was enough to indicate that purchasing had done its job well, now the judgment has shifted to their ability to select strategic partners who can help solve the company’s most pressing business problems and help them take advantage of their best opportunities. Purchasing is now soundly in the value creation business. As this change occurs, both sales and purchasing need to rethink this relationship Read More

The term “Cold Calling” brings out a visceral reaction in most sales people, to the point where it has become a much bigger debate than it should be. I am especially amused by jokers who sell the promise of “Never Cold Calling Again.”

The Good News... “Cold Calling” doesn’t have to be all phone work! Read More

Jim Kukral recommends this 28-page free report on content writing and SEO from the folks at Copyblogger. You can download it straight from a link on Jim's site. I haven't read it myself yet, but honestly have great respect for the Copyblogger team so it's on my to-do list. Hey, if anyone else has already seen this report and would like to give some feedback, please leave a comment below Read More

What can you learn from successful brands like Cracker Barrel about keeping customers coming back and always engaged with your product or service? As it turns out, some fairly simple steps keep customers engaged and not only coming back for more but staying longer once they do find you and visit. If loyal customers should be the goal of every small business than reading this post is key to finding success Read More

If you want to change your business, your employees and your life, why not change all the situations that are keeping you where you are? It may be simpler than you think. The smallest change can make huge alterations in your business making you more competitive, more productive and more efficient than you are today. Watch the video link and take a look at how you can discover the best way to improve the situations that impact your business and how to change the Read More

Dissatisfaction is a prerequisite to any sale. It provides the compelling reason for your dream client to change, it provides the motivation to change, and the narrative that good storytelling requires. Real opportunities don’t exist without dissatisfaction Read More

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I’m always in the middle of reading anywhere from 5 to 8 books. One book in particular that I’m enjoying is called.. Read More