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Anchoring has a large effect on how we perceive value. SEOmoz and 37Signals use it to their benefit. Could you? Read More

To be effective in sales requires the ability to negotiate. But negotiation with organizations that we intend work with for years, and with whom tremendous competitive value is created, isn’t about value claiming. Instead, it is about being creative enough to create win-win deals that overcome the sticking points. Use these ideas to improve your ability to negotiate. Read More

Discover how an small offline business grew an email subscriber database without a website, and at a very low cost that would meet even the tightest of budgets. Read More

Businesses are engaging nowadays more and more in online marketing strategies. They are making efforts to implement a good search engine marketing strategy, struggling to get members on social networks and to keep them engaged. However, there is still the question of which metrics should be monitored from your online reputation management strategy, which are the ones important to monitor the ROI Read More

Ever wonder how big businesses are leveraging social media? Burson-Martseller recently released a report highlighting the Fortune Global 100 companies and how they are using the newest tools of the web 2.0 world. Read More

I came across one of the classic deadly myths of sales. It was in the form of a question on LinkedIn Answers. Let’s see if you can spot it... Read More

1) Invitation Templates . . . don’t use them! You’re better than that! Nothing says “I couldn’t be bothered taking 10 seconds to write you a personal message” more than those boring templates. Want to stand out? Don’t do what everyone else is doing. Read More

The Altimeter Group today released a new report on Social CRM and while analysts release reports all the time, this is different. The report is free to read and share under Creative Commons and this is a big disruptor, one that reflects the socialization of information and the spirit of social media. Read More

We're at the final step in Getting to Yes. Think it's time to "Close"? Think again! Instead of "closing", try converting instead! Read More

Following on from reports that the number of single word searches has increased by 17% in the last year, RevaHealth.com examine whether or not people are using shorter keywords to find the site now compared to this time last year. Read More