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Mutual exclusivity means that I can have either A, or I can have B, but I cannot have both A and B. The myth of mutual exclusivity in prospecting goes like this: “If I use inbound marketing methods, then I can’t use cold calling methods.” The problem with believing that any method is mutually exclusive is that it believes one choice is always the right choice. Read More

There are two groups of people who cold call: telemarketing firms and professional salespeople. For telemarketing firms, cold calling is what they do. For professional salespeople, cold calling is one tool in an arsenal of many tools (or at least it had better be). There are many reasons that salespeople don’t like cold calling, but in professional salespeople, it is rarely a fear of rejection. I Read More

Searching for the next big idea that will revolutionize your marketing and gain new customers? Well, the answer just might be found in history that you can adapt for your business today. Here is one story which has similarities to today’s environment and the challenges facing small business.
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Do you give up easily, or do you pursue projects to completion? The answer to that question has a direct bearing on your level of success. Read More

Leadership traits are always sought after in management and executive positions, but it's less common, and unfortunate, that all companies don't require leadership qualities in new hires within the sales discipline. One way salespeople can sell more is by acting as a leader. Leaders have the ability not only to Read More

Today, we are really lucky to have Tania Chew and Patricia Law, digital strategists on the 360 Digital Influence team at Ogilvy Public Relations Singapore to share with us their experience in the scene. Read More

Twitter is an unbelievable information sharing tool. If you have a blog for your small business, then you should have the ReTweet button on each post. Read More

If you're interested in how to develop a winning CEO mindset, I recommend you copy key pages from the Matt Barrett management play book if you can. You could learn a lot from how he achieved success at Bank of Montreal in Canada and Barclays Bank in London England. Here's how. Read More

Here’s wishing all of you a healthy and prosperous 2010! And to start off the new year, here are the bizSugar articles that inspired me the most last week. Read More

Search Engine Rankings are governed by hundreds of factors. That's what has been told to you by most of SEO's or similar organizations. Does that mean that you have to deal with something similar to rocket science to understand the nitty- gritty of search engine optimization? Absolutely not. Read More