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You have a small business up and running, but unfortunately in terms of sales and profits, it is not running, it is crawling. You have all the infrastructures and a marketing strategy in place, but you seem to be working in the shadows of your direct competitors. Read More

Here are five steps to help you become an authentic leader. Why is authentic leadership important and what it means to you as a leader. Read More

“Quit your job” isn’t advice you hear very often; however, it just may be some of the greatest advice you will ever receive. Read More

As a sole proprietor, you and your business are one and the same, and therefore business and personal taxes are filed together. Read on for a look at the function of an owner’s draw and the tax features to consider when paying yourself. Read More

Thinking about taking on a business partner? Find out the questions you should ask yourself first to ensure it's a good match. Read More

Content marketing is definitely a hot topic and with an impressive 93 percent of organizations relying solely on content marketing to build their brand, it’s hardly surprising that you’d want to do the same. But if you’ve only just set up your business and you haven’t got a plan sorted yet, how do Read More

Web Series have become popular across YouTube channels and other parts of the web. When a series goes viral, it can have great benefits for marketing yourself or your business. These video series can be discovered anywhere; from phone smart phones to laptops or simply just from word-of-mouth. Viral Read More

In order to ensure your company’s operations run smoothly and efficiently, it’s important to monitor specific needs and workflow. Analyzing productivity and comparing it with employee cost is one informative business strategy. Improved payroll processes can be a useful tool to help you accomplish t Read More

Want to measure the success of your Instagram efforts? Not sure which filters are leading to the highest engagement or even the bes time to post on Instagram? IconoSquare is a free Instagram analytics tool that can tell you all that and more. Read More

It’s hard to believe we’re already at the midway of 2014. In honor of six months down—and looking forward to six months ahead—here are the top marketing posts from the first six months of the year. Read More