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Running a business with the hope of adding new customers to the already existing ones is what makes business interesting. Many businesses have folded up because they failed to do the necessary things they should have done in attracting new customers.

It is nice when you can open a business and a Read More

It is the analysis of different forms/versions of the one email to see which one performs best. Different forms are sent to a small part of the list or to the test group (if you have one) and the performance of each form is measured. Only one variable is changed in the email during one test to see Read More

Semi-trucks crisscross the country constantly. There is hardly a road you don’t see them on. So, why not use all that mobile space for advertisements? Read More

When I started with blogging I thought it would be fun spending the whole day writing and making tons of money but when I entered this field I actually understood how difficult it is to be a success story in this field. Read More

Get creative in picking the methods and spaces in which to advertise! Read on for some unique ways to seize the biggest bang for your advertising buck. Read More

Social media, since its birth in the middle of this decade has grown to encompass over 1.5 billion internet users, millions of companies, industry organizations and career specialties. Read More

As social media sites are becoming more crowded with businesses trying to get noticed, it’s becoming even more important for you to use unique ways to market your … Read More

If you haven't made up your new year's resolution yet -- or you've already failed at three or four and need a new one to tackle -- any and all of these 20 steps would be excellent considerations. So, here you go, 20 steps to becoming the best spammer the world's ever seen! Enjoy. (And please regard Read More

I got an aha moment after listening to Brent Leary's interview with Jon Ferrara, CEO of Nimble. What do you think? Is this the "holy grail" of social CRM? Read More

We’ve tackled the subject of email marketing and the words you should avoid in order to boost open rates, but it’s still no easy task to craft the perfect subject line. We referred to data from our pals at MailChimp to help us figure out what elements are necessary to create the perfect subject lin Read More