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Storytelling is how companies connect their products to customers. It's not about the product's features or prices but the experience it delivers. Read More

Your marketing activity should dictate which KPIs to report on. But what about the KPIs you don’t know about? Here's 6 KPIs that make all of the difference. Read More

Want to know how to use case study customer testimonials in content to boost conversions? This article shows you four proven ways to use customer reviews Read More

We all need money. You may not be happy about it, but it’s a fact that can’t be disputed. You not only have to pay the bills and buy food but even most hobbies and leisure activities will require a certain amount of financing. If you’re not really a fan of 9 to 5 office jobs, you can find other way Read More

Transcription can help you reach more people. Read on for five ways in which you can repurpose your transcripts to amplify your marketing activities. Read More

Looking to ramp up your Pinterest marketing? Check out these 15 Pinterest tools that can help you with pinning, collaboration, contests, analytics, and more. Read More

As businesses start to reopen after the coronavirus pandemic, it’s time to adjust to the new needs of customers. To make the most of this time, you may need to change your marketing methods or business investments. Members of the online small business community have tips for navigating these change Read More

Small Business Expo 2020 in Boston is a free one-day event designed to bring business together.

The business-to-business networking and educational event is a trade show and conference for business owners, entrepreneurs, start-ups, decision-makers as well as those working for a small business or Read More

The new FreshBooks Accounting Professionals Program attempts to connect modern accounting firms with small businesses.
Just launched last week, the new program takes aim at small businesses which don’t necessarily consider their bookkeeping the strongest asset. And they try to connect accounting f Read More

Marketing doesn't have to be expensive. With the right ideas and execution you can get excellent ROI without breaking your bank. Read More