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A common trait that makes digital marketing quite challenging is no other than its dynamic nature. In order to bring better results, experts in this type of marketing continuously develop fresh ideas and concepts that often overshadow the existing ones. Several factors such as sudden changes in cus Read More

Burnout is damaging to business. It increases errors, it creates interpersonal conflicts, and employee and managerial absenteeism, which can be identified with HR software like Cezanne HR. With 95% of HR leaders agreeing burnout leads to increasing turnover, it can be calamitous to productivity. Wi Read More

WOM marketing, that’s right word of mouth marketing is the most organic form of marketing and is still the driving force behind customer building and customer retention – see how it can benefit you. Read More

Many businesses think more is always better, right? More sales, more clients, more workers. But in reality, that’s not always the case.

Some businesses tend to grow too fast and sometimes end up out of business in that rush for more. They think the more locations they have the more money they wi Read More

Until some 10 years back, the influencer marketing landscape was limited only to a few dedicated and professional bloggers and celebrities. Now, influencers are on the rise. They are even saturating markets and some are even engaged in fraudulent activities.
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As the owner of a small business in an ever-changing industry, I have to make tough calls and act quickly. I have a limited amount of time to dwell on the possibilities. Sometimes this works to my advantage because I don’t overthink it, but there are times I fear that I will make the wrong choice. Read More

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Every startup needs to start with an honest assessment of how they provide customer value, and Read More

Before Anything Else, Does Twitter Allow Affiliate Links on Their Platform?

Yes, yes they do. There’s no specific rule that forbids adding affiliate links to your tweets.

So you can use affiliate links on your Twitter posts and you won’t encounter any problem from the platform itself.

As f Read More

26 advantages and disadvantages of Facebook. 17 advantages of Facebook and 9 disadvantages of Facebook. Here's what you need to know before you use Facebook. Read More

Visit any customer service blog or attend any customer support conference, and you’ll quickly understand the importance of providing unmatched customer care. Put simply, it’s a key competitive differentiator for businesses today. Read More