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In my work with new startups, I often find people who believe that the terms “entrepreneur” and “inventor” are interchangeable. Yet I find a big difference between “starting a new business” and “creating a new product.” In my experience, most successful entrepreneurs have indeed created a new produ Read More

Consistency is a struggle for marketers, but there are a few tools that will really help automate Instagram scheduling for improved marketing performance. Read More

You have just created an awesome little video. A promotion that isn’t too promotional. A teaser that entertains and raises curiosity.

But now what? Here are five crucial places to upload videos.
First, get that video up on YouTube.

That is a no-brainer that you have probably already thought Read More

It’s better for dissatisfied customers to talk to you than about you. Here are a few things to consider for gaining more insight into your customers’ “wish lists” as a way of providing them with positive customer service experiences up front. Read More

Neither people nor computers can really help you as a personal assistant unless you are willing to share data about what you like, what you feel, and who and what’s important to you. Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrel Read More

Entrepreneurs and startups are big believers in innovation, but sometimes they forget that innovation must be continual to assure long-term success, rather than the one big-bang idea that initiated their journey. By default, innovation in every business decreases over time, and continuous innovatio Read More

There are a lot of different ways to approach marketing your business, but finding the RIGHT marketing strategy for success can often be elusive.

Below are some great tips to help you find the right marketing strategy for your business: Read More

Why do YOU need to price your services just right?

When you start your own business you want to obtain customers. You may be afraid to price your services too high and so you lowball them. Or you may not have the confidence to ask for higher rates.

You begin to generate work from clients. The Read More

Lead generation vs demand generation, what is the difference? Although they sound very similar, they are actually different. Read this article to discover the difference between led generation and demand generation. Read More

Home offices are becoming increasingly common for entrepreneurs and freelancers. And man caves are also gaining a lot of traction in homes around the country. If you don’t have enough extra room at home for these two spaces to exist separately, you may be able to create an office that still lets yo Read More