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Social media has blurred the lines between the personal and work lives of employees. And as more businesses look into the profiles of their potential hires and also employees, what are the implications.
A new survey from WhoIsHostingThis? reveals more than 1 in 5 or 22% of people in a hiring posit Read More

Creative Keyword Research
The title says it all. Being creative with keyword research means:

Looking in places few bother to look;
Arranging your content in such a way so that each keyword ends where other begins; and together they form the sequence called “total knowledge” about “X”.

It so Read More

Employers have a hard enough job seeking and acquiring new talent. However, the employers are often faced with another challenge of creating long term commitments with their employees. To achieve this, employers have to establish cultures that motivate their workers to lengthen their commitment. Read More

Even if you ignore all the hype around crowdfunding, there can be no doubt that it is a real alternative for entrepreneurs to achieve visibility and funding today. According to a recent article on Thrinacia, there are now aver 600 crowdfunding platforms in existence, currently estimated to add more Read More

RITE – Relevant, Interesting, Timely, and Entertaining – is a formula for developing content of interest to your audience. In this post, I share examples of each type. Read More

Venture capitalists (VCs) have long been seen as the top of the pyramid for startup funding sources, but in fact angel investors now fund over twice as many companies, according the Crunchbase. A major chunk of this activity is provided by the newer class of “super angels,” who often look more like Read More

Do you want to become an Instagram influencer? Follow these 10 hacks and you're well on your way! How Instagram influencers get paid is covered. Read More

Although most people believe that being a successful entrepreneur is all about having the right idea, I’m convinced from my years of experience as a startup advisor and investor that’s it’s more about you as a person. If you can brand yourself as someone to remember, and someone who can deliver, I Read More

Digital marketing spending will continue to grow in 2020. Here are some of the essential digital marketing trends of 2020 everyone should know about Read More

Marketing is not a part-time task. It has to happen all the time to be effective. Bring new prospects into your firm's sales funnel to build relationships. When they are ready to buy, be their top of mind resource. Share your knowledge and skills to become their go-to solution provider. Read More