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Buyer Personas. Customer Avatars. Marketing Personas.

What are they?

What do they have in common with a target audience?

How do you create one?

Get in for a quick read about buyer personas and don't forget to grab your template on your way out!
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Read this post located on the SBA website, so you can learn how to spot trends in franchising. You want to do this right....correct? Read More

Two important questions: Are you looking to buy a franchise? If so, are your expectations realistic? Let's find out, so you can become your own boss, the right way! Read More

Colors and how they affect emotions come down to the science of psychology. Hotel design makes a huge effort in learning how to use certain colors to create emotional impacts on guests. It is ingenious.

Scientific research has revealed that color has a powerful psychological effect on Read More

Starting a YouTube channel is the easiest part of your journey as a YouTuber, but growing it is another journey you need to be adequately equipped for. Thankfully the internet is crawling with information on how to effectively grow your YouTube channel. All you need to do is identify which of these Read More

In one of my previous posts, I wrote about the superpowers of product marketing managers by drawing some inspiration from the popular Netflix series Stranger Things. This time around, I’m going to use the 2003 romantic comedy, How to Lose a Guy in 10 Days. Read More

As entrepreneurs, we all strive to build businesses that create value in the ecosystem, make money and help stakeholders establish a profitable venture. That does not always happen. Read More

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Did you know freelancers contributed around $1.4 trillion to the US economy in 2017? And this number continues to grow each year. With the increase in popularity of remote work, freelancing is becoming a popular part-time or full-time career option for many people. Read More

Protecting intellectual property takes more than just filing a patent for your idea. Use these tips to ensure you can protect your innovation and benefit from it. Read More