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At some point, someone probably endorsed the product in a way you found to be genuine, compelling and persuasive.
This is the power of word of mouth. Read More

While cryptocurrency was originally designed as a way to commit transactions, many still see cryptocurrencies as investment instruments. Fortunately, many big companies and startups are starting to welcome cryptocurrency for different reasons. Should you? Read More

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Maybe it’s time to look harder at the mantra of a new breed of gurus and successful entrepreneurs, including Read More

In the business world, you have to spend money before you can make it. Unfortunately, when you have very little to begin with, this task becomes quite difficult. The idea of marketing your venture is an overwhelming one at the best of times but can be even more stressful when you’re a small busines Read More

What do successful entrepreneurs like Bill Gates, Richard Branson, Elon Musk, and Mark Zuckerberg have in common? Aside from being billionaires, of course, they are all avid readers, and some of them even attribute their success to reading. Read More

What are you hoping to achieve when it comes to your marketing aims? Is your strategy clear and your objectives adequately set out?

It doesn’t matter if you’re a solopreneur or part of a small team, there are times when your marketing plans need an overhaul. This is especially true if your marke Read More

After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.
They don’t Read More

When it comes to running a business in this day and age, technology plays a huge role in that. Not only does technology mean that we’re able to carry out the daily asks that need done in the business, but it allows us to be able to connect with people from all over the world.

Therefore, we can g Read More

I have now been blogging for 17 years and published 2813 posts. EGO blog has now been viewed >1 million times (pageviews so far: 1,190,063.)

I have been a bit more active on this blog during the year, due to the fact that I have set up this blog as a destination through my podcast host, Libsyn, Read More

The affiliate marketing technology landscape is chock-full of solutions to use for your affiliate program. How are they similar and where do they differ? This post (and video) dissect these questions, and much more. Read More