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In spite of being a part of the same customer journey, lead generation and lead nurturing are two totally different concepts. And play different roles in your business process.

These are the two aspects of your customer journey that will highly impact your acquisition and retention process.

S Read More

We are living in a new generation of business, where customers drive the experience, and highly engaged employees are required to keep up with customer expectations. Traditional business leadership practices, including autocratic, reactive, and narcissistic, aren’t good enough. Over 16 percent of w Read More

Website content is key to online conversions, find out how to improve audience engagement with your website content right here. Read More

We have gathered a list of the 10 best SEO tools for auditing and monitoring. These tools can be used on your business goals and needs. Read More

What you need to know to partner with a LinkedIn marketing agency that specializes in LinkedIn marketing for B2B organizations like yours. Read More

Many businesspeople find it challenging to come up with a business name. Here Gilad Krein explains how to create a unique and original business name. Read More

To succeed, business owners need to implement certain supply chain strategies. Here are four supply chain strategies to improve your business practices. Read More

I have learned from experience that scaling any business is difficult. You may feel good when that first burst of customers arrives, but don’t assume that “word of mouth” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multip Read More

If you want to hit all your event goals, you need a robust virtual event marketing strategy and plan in place. Start here. Read More

Want to monitor backlinks for your website or competitor's sites? Here’s a review of the 10 best backlink checker tools for the job... Read More