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The following provides a brief introduction to Conversion Rate Optimization (CRO) in a bid to jumpstart your website optimization process and achieve your Read More

Short codes are an immediate, engaging way to connect with your customers. A short code is the perfect addition to your next text message campaign, to make it easy for customers to interact.

So, you’re wondering, how could I use a short code for my business? Let’s look at some examples. Read More

One of the issues that many women face when returning to the traditional workforce is the fact that they have been gone long enough that they might not have the right skills. You might be surprised at the way transferable skills can help you in a variety of traditional jobs. Read More

Social story making happens through our business and personal life, especially when the work-life balance is hitting the wrong or right chords. This social story will move you. Read More

On March 5 over 130 people gathered at TwelvEighty Pub at McMaster University to hear 12 innovators pitch their business ideas at Innovation Night.

Co-hosted by Innovation Factory, the McMaster Entrepreneurship Association, the McMaster Social Innovation Lab and the McMaster Engineering & Manage Read More

Even though you might be able to keep your non-compliant plan for another couple of years, Yahoo! Finance reports that you might not want to. Read More

Having a good profile is the foundation of your success in using LinkedIn. After all, LinkedIn is all about connections. Here is how you can maximize the use of your profile. Read More

Henry Ford was rumored to have said, "The customer is welcome to buy a car in any color they want, as long as it's black."  I think there's something to that Read More

I am often asked what I do, specifically, to generate revenue each and every day. A few years ago, I heard it said that when you focus the first hour of your business day on a revenue-generating activity, you can double your monthly revenue. Read More

The Digital Maturity model offers a unique perspective on what companies should think about with regard to the conversion optimization process. Read More