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Project a consistent brand image and you will make your brand more identifiable, giving your potential customers a sharper indication of your company’s identity, goals and culture. You will create the know, like, trust factor enabling you to convert your audience into customers and brand ambassador Read More

This is a collection from successful entrepreneurs of the most common mistakes made when starting a small business so you can avoid them. Read More

If you ask eCommerce merchants how much they know about their customers, how well they know online shoppers, you may get a general reply. Many may only be able to describe their customers based on demographics of gender, age and level of income. Read More

In business, they say cash is king. So are you doing enough to manage it, and are there other key factors you need to look at? Read More

Have you thought about how your company approaches customer relationship management? Not just how you approach CRM from a technical perspective, but how you actually develop relationships with your customers? Read More

For those of you looking to improve your email marketing, here's a great download via infographic on tips and tricks to boost your email marketing efforts. Read More

Ever notice how some businesses just “have it” when it comes to customer service? They somehow nail it and have epic testimonials. Think Zappos. How do they do it? It’s amazing. Read More

Today we don’t have the time to wait for anything, the phrase “Time is money” has actually become the driving force of our life. If we are searching for something then we want the result instantly with just one or two touch. We don’t want that sand clock ticking in front of us and killing our valua Read More

It’s the day after Thanksgiving and with everything I have to be thankful for, social media is actually high on that list. I know it sounds crazy but I really am grateful for the crazy world of social media. Read More

Blogging in recent years has come out as a big booming field over internet. Initially blogging was a platform that was known to only a few people and this platform was used to express views, opinions and thoughts. There were … Continue reading → Read More