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Erich Marx, Director of Consumer-Facing Interactive and Digital Media at Nissan, joins the Social Pros Podcast this week to discuss the process of managing a huge, multinational brand's presence in the digital sphere; measuring results when they don't necessarily translate directly into sales; and Read More

Professional branding is important for anyone who is job searching or building their career. It's important to create a personal brand that portrays you in a professional light and which provides employers and contacts with a strong positive impression of you as a high-caliber individual who would Read More

Social media is going to become a critical element of online marketing, not just for its direct benefits, but also for its indirect benefits such as SEO Read More

Part one in a series on holiday marketing for small businesses. This post focuses on writing blog content for the holidays. Read More

In the following post I’m going to show you how I keep my average time on page as high as 40 minutes on some blog posts (you did read that right by the way) along with an overall average time on site of over 7 minutes and how you can use the same techniques that I use to do the same.
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Budgeting your startup capital. As a new business, you will have limited funds to get started, so making the most of this money is of the utmost importance. Here are 3 smart ways you can make the most of your startup budget. Read More

Google's latest algorithm update changes the way the site interprets the way we search. So much detail your head might explode! Read More

Wipe away all the fancy words and stuff we talk about in selling, the fundamental question we have to confront is that which is most important to the customer Read More

Defining “social media” isn’t as easy as it may seem. It is a complex, and increasingly so, business aspect that is constantly evolving. There are countless experts out there with their definitions. But it’s not an easy answer so I put together this infographic to help explain it. Read More

Subject lines are what your readers see first. If it flops, that’s all your recipients will see. Spend the time and effort to write great subject lines. Then rewrite them, A/B test them, and rewrite them again!

Here, I give you 10 formulas to write your subject lines that will be opened, clicked Read More