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When writers begin writing, they ask, “Who’s my audience?” When a new solopreneur starts a business, the question they should ask is, “Who’s my customer?” In this article, you will meet your ideal customers and find the perfect niche for your business. Read More

Managers often critique an employee or give praise. Feedback is just part of the work cycle. When feedback is delivered in a proper manner, you can see great results. Let’s take a look at a few ways to make sure your feedback is getting the desired results. Read More

If you’ve got a Gmail address or use Google Apps for work, you’re probably busy navigating your Google-made inbox for a big part of the day. For all the time you spend in Gmail though, you probably aren’t taking full advantage of its tools: it’s simple on the surface, but packed with features, and Read More

Looking to make better management decisions? These 10 mobile apps will make your job that much easier. What would you add to the list? Read More

"What I wish I'd known before starting my business." Small business owners share their startup tips, advice, blunders, fixes. Business mentoring at its best! Read More

Hiring is a major decision. Here are some tips to make smarter choices for your small business to ensure your staff stays with you for years. Read More

Think your local business can't compete with chains this Black Friday? Think again! Follow our easy 4-step marketing plan to help boost sales on this profitable day. Read More

Content continues to dominate media headlines and marketing programs at many startups and small businesses. But is content marketing effective or a waste of time and money? Here are five key takeaways from a new study. Read More

There is more to price than numbers and emotion. Understanding the Price Ratio will not only help you sell at full price, but deliver more value for clients. Read More

Analytics is an amazing tool for businesses that are looking to effectively convert their audience insights into added value for their customers and/or potential customers. In effect, it plays a crucial role in customer acquisition, growth, and retention through the improvement of customer interact Read More