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One of the biggest errors any of us can make is Hearing What We Want To Hear. Most of the time it's totally unconscious, we don't realize what we are doing. Read More

In Part II, let’s explore Stage -1: the Preparation Stage. This is another pre-sabbatical stage and involves working through the required financial, relational and logistical steps that will aid the journey. Read More

We can give our clients tips on how to increase conversion rates through sales and persuasion, copy and page design, but the honest answer to the question of “how can I get more sales,” is a reply of “split test what you are currently doing with something else.” Read More

Relationships are the foundation of solopreneurial success, and the first step in building relationships is taking the initiative. Here's how you do it. Read More

What will you do if a customer charges back his payment? Well, here's an infographic that discusses the nature of a chargeback. From here, you can formulate some strategies on how to counter this when the time comes. Read More

Do you really know what ROI is? Well, there's only one way to find out. Read this post and get to know if you really know what ROI is all about. Read More

Stuck on branding? Here are some ways on how you can promote your brand and make it stick. With this, you don't even need to resort to repetition. It is just a matter of doing it with style. Read More

Last month Nadia explained why it’s so important for you to incorporate affiliate marketing into your lead gen strategy. Today, she wants to explain what to do after you start signing new affiliates. As an Account Manager, you should always try and help your affiliates optimize your campaigns. By e Read More

Yet, one of the biggest impacts on social media strategy thus far was just released in a new study from Econsultancy.

Read on to discover the #1 way to ensure your social media strategy will fail--and how to avoid it. Create a social media strategy that succeeds and shines.
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The concept of marketing to teens is nothing new. However, mobile technologies have magnified the teen trends in marketing. Read More