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Let's talk about convincing people to believe you. The very best strategy to achieve this is to use a method that was created by the legendary direct mail copywriter, Eugene Schwartz. Read More

I don’t know what the name of your small business is, nor do I know what product or service you are selling. What I do know is that if you start small business plans without a strategy, you will fail. All successful business plans have a good strategy behind them. And when it comes to small busines Read More

Story Telling: Here is a portion of an interview with sales author Dave Kerpen. In this interview Dave talks about Story Telling. Read More

A certain amount of indirect sales channel friction is bound to occur, but it can be minimized and managed with the right strategies. Read More

Small space, big savings! What does that tell you as a small business owner? For most businesses making the most of office space and boosting productivity is a top priority that can be really challenging. Do you know that lack of proper office space management can affect your staff as well as your Read More

Often, the reason sales people can have little success on the phone is that their approach to their sales calls is simply neither engaging, structured or interesting enough to make anyone want to stop what they’re doing and listen to them instead. Read More

If you link drop and leave, you don’t get real value from Twitter. Twitter may well work as an RSS replacement and a broadcasting tool, but if you want to truly connect with people it’s what happens after the tweet that counts. Read More

In Search Engine Optimization, one of the effective and important SEO strategies is Link Building. Any individual who holds proper knowledge on SEO and has been making use of SEO for their sites knows that in this century too SEO continues to be an essential ingredient of SEO strategies Read More

In the UK, a tax investigation seems like a more likely proposition today than it did a few years ago. How NOT to be like Alan Partridge when HMRC visits you? Read More

These are the steps that are usually required in order have a company's start-up loan approved, as well as alternative funding sources, accessible when needed. Read More