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Converting visitors into buyers is the main motto of any online marketing strategy. So is your marketing strategy achieving that? If not, then one of the reasons might that your marketing is not relevant with your audience. Read More

When applying for a job, a cover letter can make or break the impression of a potential employer. There is a reason why a cover letter is the first page of a job application and not just an additional component of it. Getting it right will go a long way in increasing your chances of getting that jo Read More

Self employment seems to be a safer option than paid employment in present times, whether it suits you or not depends on a lot of factors. Before you try to determine which option is right for you, you need to understand the difference between employment and self employment. Read More

Every online business needs email marketing in one way or another. Following up with prospects and customers is absolutely vital for long term growth. So which service should you pick? Here are my top 3... Read More

Web Analytics launched by Pinterest will let brands measure the effectiveness of Pinterest campaign and track the pinning activity on their images. Read More

Last month there was a very interesting blog post entitled - Help! My Sales Team Thinks Our Inbound Leads Suck. The post highlighted various tactics to deploy to change the sales team's attitude to embrace these beautiful things called inbound leads. Specifically it highlighted the need to treat th Read More

The Founder Institute is an early-stage start-up accelerator and global launch network that helps entrepreneurs create meaningful and enduring technology companies. Through a part-time four month program, existing and prospective founders can launch their dream company with expert training, feedbac Read More

When you think about building your business, do you start with the end in mind and work your way backwards or do you piece it together as you go along?

When you think about building your business, do you start with the end in mind and work your way backwards or do you piece it together as you go Read More

Learn how to create effective content for your e-commerce business. The right content will depend upon the products your website sells. Does your site have clear mass appeal or do you sell a wide variety of niche products? The kinds of keywords you use in your content will depend upon the type of c Read More

Your small business demands supplies. The workplace should be a clean and comfortable environment for both employees and customers, which requires a bit of work and supplies to make it happen. The cleaning supplies needed will depend partially on the type of business you’re running. Today's post wi Read More