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Discover the six additional steps in B2B marketing lead generation copy that are necessary to moving your prospect to action -- that is, generating a response. Read More

Here is a quick overview of tools you can add to your content marketing toolkit, and an explanation of how they can change how you build and manage a content marketing campaign. Read More

This post will help you to add and edit or modify your menus and navigation for WordPress and for Genesis on WordPress. Read More

Sometimes, the best content is NO content. The question is: when should you stop speaking (or writing, or making media)? Even Fred Wilson can slow his blogging. Read More

The fact is, many B2B shoppers have only a vague idea of what want they want. For instance, I've come across tens of thousands of long-tailed search queries structured in the old fashioned "Ask Jeeves" style: "Where can I buy a high speed digital copier for my small business?"

There's a variety Read More

Big and flourishing business owners know that growing a business can be a key source of worry, especially for the newbie. Winning the heart of your customers is of importance, and even of greater importance is winning the hearts of potential customers. Why? Because winning new customers means enlar Read More

Ideascale is a simple and straightforward place for customers, clients and stakeholders to come together and share ideas. Feedback and ideas from a variety of sources is shared on Ideascale, which has been a cloud-based system since 2008. Read More

When you hire a subcontractor for your small business, you need to find one that is professional and has as good of a reputation as your own business does. Here are some ways to make sure you can hire a contractor worthy of representing your company. Read More

When it comes to online marketing, and SEO in particular, when people are talking about links it’s typically about inbound links. This is because inbound links pointing to your site are what help to convey trust to the search engine spiders. Read More

As a small business owners I understand how tight time is every day. Any little disruption to the usual schedule could mean losing hours of time you don’t have to waste. But if you’re a site owner that is serious about optimizing your website for SEO you can’t afford to push your onsite SEO ... Read More