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It costs money to buy cash registers, software, hardware. My friend who runs two small espresso spots gets frustrated because he wants to know how sales are going when he’s out and about. Training his clerks to use the cash register software takes time.

ShopKeep says it can help a retailer like Read More

Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work. Simply put, startup marketing is a unique challenge often times beca Read More

Why branding must communicate a theme. These lessons can be applied to web development or any business venture. Read More

Looking for the best tools for creating web content? Then check out the winners of the "Web Content Creation Tools - Top Picks for 2013" award. Read More

Last summer, I took a closer look at the rapidly increasing presence of mobile in online lead gen and mentioned that the BuyerZone team was hard at work optimizing our lead forms for mobile devices.

I'd like to share a few aspects of our latest mobile release in hopes that you'll find some of ou Read More

Are all your Facebook friends in your phone? Do you want them to be there? Social Networking in tied up with Influency in ways you need to learn to manage. Read More

Creating a flight-safety video that educates and entertains isn't easy, but Delta rose to the challenge. Here's why you, too, should consider creating edutaining content. Read More

If you’ve ever heard famous motivational guru Zig Ziglar speak, you know his catchphrase – “Your attitude determines your altitude.”

AWAI member Kathryn Aragon is a shining example of this. After speaking with her, I couldn’t help but feel uplifted.

Kathryn AragonEver since she could remember Read More

Ever since I can remember, I’ve always been a little impatient.

I want what I want, and I want it NOW!

Unfortunately, this “instant gratification” mindset has been something of a curse throughout my life.

It hasn’t been until recently that I truly understand what it takes to be successful. Read More

A study in the Journal of Personality and Social Psychology found people could only correctly interpret the tone and mood of an email half the time. That means if you’re happy all the time, your clients could think you’re upset, irritated, or annoyed half the time.

Since we only have a 50/50 cha Read More