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Maybe your fixed costs are not as fixed you think. With the recession continuing in full force, you may find that everyone — from the company that supplies your office with water to your neighborhood banker — is willing to renegotiate their existing arrangements with you to keep your business. Closely analyze every contract you have and look Read More

You've read a bunch of different productivity posts, blogs, books, and magazine articles — admit it — and yet it's always so complicated. You just want to accomplish great things, without all the fuss. And while there are many great systems out there — GTD, Zen To Done, Extreme GTD, The Power of Less, and more — it always takes a lot of work. Y Read More

I thought this was an effective idea, "When you're stumped trying to come up with remarkable features to talk about in your marketing -- go the opposite way. Talk about something awful, opposite, or different." Check out this example from TripAdvisor to see how it can be done. Read More

Anita Campbell has compiled yet another useful and timely guide to help business owners. This original blog post turned into a compilation PDF you can download. Very cool. Read More

A new variant of a worm that exploits a vulnerability patched by Microsoft in October has infected millions of users, security researchers say. According to experts, the Conficker worm is using multiple mechanisms to spread. Read More

Twitter is an incredibly simple, cost-effective tool, for growing your business, connecting with customers, expanding your network of influentials. Read More

What better way to end such an important year in search marketing than by having a quick look back at our top stories and tips for 2008. Read More

Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results, Read More

For some companies a recession is a time to weather the storm; cut expenses, trim the staff, wait for better times ... and slash the marketing budget. But other companies see a recession as strategic time to take the offensive. When competition focuses more on internal cost cutting they focus less on customers. Read More

No, I'm not crazy. And no, I don't mean you should have a closed mind all the time. What I do mean is that to be most productive, you need to close your mind to everything except the project at hand. In otherwords, don't multitask. Multitasking keeps you from being as productive as you could be. It makes projects take longer and it keeps Read More