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Although Google is a great advertising tool, there are other tools that might do better at helping you attract a local audience and manage how much you spend to attract them. Read More

At yesterday’s session at the OPENForum booth at CES I presented a rather long list of sites and tools that I recommend for local businesses t Read More

A Gravatar is a Globally Recognized Avatar. Easily and consistently identify yourself, and build a cohesive brand in places like blog comments and forums. Read More

As many of you may have noted by some posts here and on Twitter I attended the recent CES show in Las Vegas as a participant in the AMEX OPENForum booth. I gave presentations on social media and was joined by Anita Campbell of Small Business Trends, Guy Kawasaki of Alltop, Adam Ostrow , Barb Dybwad and Ben Parr of Mashable and Tony Hsieh of Zappos. Read More

7 Ways To Monetize Content Online whether you are creating video, audio, text, blogging, etc. From affiliates to sponsorships, this video gives you a glimpse into the world of online monetization. Read More

Are you scared of the Made in China label? So am I. So are most Chinese. In this article, we are going to look at the three consumer behavior trends that are happening in the country. Consumer spending in China is increasing, but, just as important, it is also evolving. Every company selling products there needs to evolve, too. Read More

You've got a great product and a great market you believe is ready to buy. But hold on a minute. Don't take one step further before developing a small business sales plan. It will contain important information like what the pricing should be on your product, how and where you'll be selling it and even how you will be taking the payments. A small business sales plan is a road map getting you from Read More

So Hollywood tells us that the world is going to end in 2012. Yikes! That means we only have a couple years to meet our sales and career goals! Better hurry... Read More

The Consumer Electronics Show (CES) is a behemoth annual convention that showcases all of the new technology that you'll see in stores in the coming year. And among its 2,500 exhibitors there are at least as many innovation management tales to tell. When I asked about the tactics he used to create ReNu and other products, Brunner discussed three tips that innovators in any sector might use. Read More

Let's take about one industry that is probably going to continue growing; Computer-related services for commercial and residential users. Recently, I had the opportunity to work with Steve Giordano, a recently downsized executive from the IT industry, and quite a... Read More