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The remarkable rise of content marketing is a direct reflection of a digital, globalized economy. As borders fall, clients, products, and services can come from anywhere. While this can be a boon for all types of business, it also means that competition is no longer local or even national. Read More

It’s important to understand your engagement statistics in Google Analytics so that you can understand what your visitors are doing, and work to improve your blog.

In this article, we outline some statistics you should consider monitoring to understand how engaging your blog is. Read More

Whenever I talk to entrepreneurs about Twitter, two questions keep coming back: “Why should I use it?” and “What are the benefits for my business?”

My answer always goes like this: “Many of your potential customers are there.” Just do a Twitter Search and you will understand what I mean.

Tw Read More

With the new year just around the corner, you may be ready to wipe the slate clean and take the first steps into future with the hopes of doing things a little better this year. Perhaps your resolution is to eat healthier, or to save money, or maybe it’s to better your business. Read More

(by Mark Scully) You’ve setup your social media accounts, identified the best times to engage with your audience and created a schedule for sharing content. Maybe you’ve decided that instead of just sharing your own content that you’ll also share interesting articles from other websites as well. Wh Read More

Some people are just naturally good at sales. They have charisma and an outgoing nature that makes them successful in any selling situation. Read More

Carliz Teague, CEO and founder of Wigs.com, explains her business philosophy in just two words: customer service. Wigs.com, a niche provider of wigs, hair extensions and hairpieces has built its success on the idea that it's up to the business to listen to customers and to do what they want. How d Read More

The growth of corporate communication can be attributed to the trend among progressive companies to appoint a communication man to top managerial positions (and even in the executive board). Corporate Executive Officers (CEOs) are beginning to realize that the success or failure of corporate strategies depends on how communication resources are harnessed. Read More

What a great opportunity for email marketing segmentation strategies! Just by segmenting your prospects from other subscribers, you can boost revenue Read More