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How can Shift10 Day help you get exposure for your small business (and sales!)? Learn more about this exciting day and how you can get involved. Read More

Wanna be a better marketer? Google’s new Primer app is a fast, fun, and free way to learn marketing in under five minutes a day. Read More

How early should your retail business start promoting holiday shopping? This year, the answer is “earlier than ever.” The way the holidays fall in 2016, as well as some important changes in consumers’ attitudes, could have a dramatic effect on customers’ shopping patterns — and your store sales. Read More

If you could see me as I type this, you’d see that I’m gleefully rubbing my hands in anticipation. Because I’m going to talk about how to build out the content on your website, and I’m about to share the system you can use to make this work efficient, effective, and — dare I say it? — fun. Read More

Your own employees can be your biggest brand ambassadors. What are you doing to nurture that relationship through internal content marketing? Read More

Do you ever find that you don’t follow your own advice? I do! I tell my clients to formulate an editorial calendar and write their blogs a day to a week in advance. Yet, I’m grasping for a topic the afternoon of launch. Ordinarily, I would get down on myself for not following the advice I tell othe Read More

If you're selling a product, you need to approach it with a strong strategy. Learn how in this post with 3 critical lessons from Suicide Squad! Read More

There is no doubt that social media has its place in marketing. But with so many other avenues available, and often with much more direct effects, it should be only one tool among many that you utilize in your strategy. Read More

There’s a lot of focus on having tons of followers on social media, as well as consistent activity but how many of us really spend time leveraging our networks specifically to grow our businesses? I mean, come on: if you’ve got 10,000 social media followers (or even if you have fewer), surely they Read More

If you have a content marketing machine, now’s the time to refine it so your content produces the right message to the right audience at the right time. Otherwise, you’re wasting your time, money and opportunity. Read More