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Sadly, even with this flood of computer generated insights, 95.8% of the world’s internet still does “nothing” when they visit a site. So, what’s missing? Psychology. Read More

Have you considered using faster, more reliable direct connection for your applications, servers or network infrastructure?

Incapsula (in partnership with Equinix) opens up a whole new range of architectural possibilities. Read More

According to data from Smart Insights, across all industries, the average email open rate is 22.87 percent and the average click-through rate is a mere 3.26 percent. That means roughly 97 percent of all marketing emails accomplish nothing.

Email marketing must become more adaptive and better tai Read More

This article discusses traditional CDN, dedicated CDN and security CDN approaches, as epitomized by Akamai, Amazon CloudFront and Incapsula, respectively.

This article looks at the evolution of the different models, their advantages and disadvantages, and the ideal type of customer for each app Read More

Distributed denial of service (DDoS) assaults continue to be a nuisance for online businesses and their customers. Worse, the downtime caused by attacks is costly for organizations and frustrating for consumers. Read More

An army of companies is working to help you get to know potential customers. Think twice before turning away their help. Read More

The B2B marketplace is heating up. Amazon is even becoming a major player, with its Amazon Business service, formerly known as AmazonSupply.
If you have a marketplace for prospective customers, the best way to profit is by effectively targeting your sales approach so you are talking to the right Read More

"Social media has changed the world.

It’s a great way to keep in touch with friends, create new relationships, build communities and promote your blog/brand.

But when you’re using social specifically for marketing purposes; monitoring mentions, tracking your progress and gauging the impact th Read More