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Getting users engaged with your content can result with a sale, subscription, bookmark and return visit. One of best ways to increase reader engagement is to make sure that your site architecture interlinks related content and displays them in a way which encourages the user to click around. If the first article doesn't result in a subscription, t Read More

In the past few years, the Virtual Assistant (VA) industry has increasingly been in the headlines. The Wall Street Journal, US News & World Report and numerous other publications have made it clear that the virtual assistant business is trendy and growing. More and more virtual assistants are starting their businesses by ditching their corporat Read More

If someone says B2B sites can't be compelling and absorbing, show them MillerWelds. It could shame the best consumer site. This site keeps prospects clicking and reading these ways: Read More

When you have 100 great ways to improve your business, what do you do with all of them? Read More

Whether you sell products in a store or a catalog, or on a Web site, marketing the experience of ownership is critical in making the sale. Studies show that even with high-ticket items like cars, consumers are driven more by desires than product features. The fantasy of experience offers rich opportunities for creative exploration on Web sites — a Read More

The importance of creativity in the growth of a business is discussed by Becky McCray of SmallBiz Survival (www.smallbizsurvival.com) Read More

We know what you're thinking: These millennial kids really need mentors, flextime, and the reassurances of Mom and Dad? Why not dissipate their demands with the swift crack of a whip? Veteran leaders, however, will tell you that old-school management techniques only serve to drive young recruits elsewhere. Getting the most from millennial empl Read More

Talk to entrepreneurs about their marketing and communications efforts, and they'll often use the words "branding," "marketing," and "advertising" interchangeably. That reflects the pervasive confusion about the terms, says Gail Guge, managing partner of Wilkin Guge Marketing in Ontario, Calif.. "About 15 years ago, 'branding' became a b Read More

There is an old saying that goes; “Employees don't quit working for companies, they quit working for their bosses.” Regardless of tenure, position, title, etc., employees who voluntarily leave generally do so out of some type of perceived disconnect with leadership. Furthermore, while the accuracy of exit interviews are somewhat debatable, they no Read More

ProBlogger is a website run by Darren Rowse that is dedicated to helping other bloggers learn the skills of blogging, share their own experiences and promote the blogging medium. He started it in September 2004 mainly because he wanted to keep a record of what he was learning about blogging for money. Since then he has added over well over 3500 ar Read More