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A recent study showed senior executives were more likely to click on a short URL than a long one in search results. This case study details this company's 10 year long hunt for a short, snappy URL that prospects could remember. Read More

20 top sites worth visiting if you are interested in online marketing or Web design. Read More

Are you giving your prospects “no” reason to care about what you are telling them? Talking too much about what you think and not speaking directly to your prospects needs? Learn some powerful techniques that will make your sales letter JUMP out to your prospects! Read More

Small marketing budget? Need to utilize those millions of cell phones that your customer's hold? These are the secrets of Buzz Marketing... Read More

Your salespeople are some of your most valuable investments. You recruit them, train them and trust them with your valued customers. You depend on them to keep your business growing. So what happens if they leave? Even worse, what if they're lured away by one of your competitors, along with your accounts? That would be a real blow to your busi Read More

Be wary if some of your clients are getting slow on payments. More businesses filed for bankruptcy in April, 2008, than in any month since new bankruptcy laws took effect in 2005, according to a company that tracks federal court filings. The numbers show a 49% increase in commercial bankruptcies over last year, with an average of 235 daily fil Read More

Imagine a country of 146 million workers, where a massive database maintained by hapless bureaucrats determines who can hold a job. It's a place where simple statistical error alone can annually deny work to half a million of these workers, and those lucky enough to appeal the error must wait months, even years, to reenter the labor pool. Suc Read More

Case study on how to create an online community to spread word of mouth about your products. Read More

Site maps -- 2 side to the coin: Does your website contain a site map? If so, you may be handing your competitors a free gift -- all of your targeted keywords. Are you looking for competitive intelligence on your competitors' search optimization strategy? Your competitors' site maps are your best source for keyword research. Read more i Read More

Twitter has been a hot item in the uber-social media , micro-blogging crowd for the past few years. I have to admit that when I first heard about it I dismissed it with a cyber-sneer...but today I have Twitter open in a browser sidebar most days. This article is an excellent description of the attraction of the Twitter experience. Read More