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Last month the Google Quality Rater's handbook was leaked online. This is what Google deems important when judging the quality and relevance of a web page. In spite of what many say, Google does not entirely rely on automatic computer-based algorithms in its search engine rankings. They do employ human editors that control the quality of se Read More

6 Landing Page tutorials that get you creating killer landing pages. 12 Real-life Landing Page Make-overs. Read More

Advocates for small businesses are fighting changes in tax laws that the Bush administration says are aimed at cracking down on tax cheating, particularly by the self-employed. These changes will create a mountain of new paperwork that will be cumbersome and costly. One proposal, part of President Bush's budget, would require detailed reporting Read More

Multichannel trigger marketing uses customer behaviors (internal triggers) and outside factors, such as seasons and life-cycle data (external triggers), to develop timely, relevant, one-to-one communications. Trigger marketing campaigns take advantage of both print and online vehicles to encourage a specific consumer response. As 100% variable Read More

From the page: "If I'd known then what I know now, would I have gone into this business? I don't know. But here's some wisdom I wish I had back then" Read More

There's a time and place to go big, lord knows we get told how small we are often enough. But when it comes to marketing your small business I would trade big dreams and pages of killer ideas for one little strategy brilliantly and consistently executed. Small business owners get so caught up in the “web 3.0 idea of the day” that they never get Read More

Some even have called the use of service-based, transactional e-mail the "new wave in e-mail marketing." If you have yet to add transactional e-mail to your marketing mix, you're missing a huge opportunity. With the right strategy and infrastructure, you easily and inexpensively can transform your service-based messages into revenue-making oppo Read More

AOL's Advertising.com division is launching a tool for publishers to help them monetize their sites, according to a company release. PubAccess works by allowing publishers to connect with advertisers on Advertising.com. As is the case on AdSense, they can also block certain advertisers from appearing on their sites. PubAccess is intended to Read More

Whether you're running the Home or Professional version of Microsoft's Windows XP operating system, keep these dates in mind. June 30, 2008: If your mind's set on using XP (like 60-plus percent of these poll-takers), this is the last day Microsoft will let hardware vendors and retailers install it on new computers, other than on budget-minde Read More

Clayton Christopher, founder of Sweet Leaf Tea (one of fastest growing iced teas) shares a great cycling story analogus to the many times his company almost went under over the last 10 years, but he never gave up. Now he's in 6,000 stores & in every state. Read More