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The New York Times reported yesterday on a New York state bill that would make it a crime to use personal information for advertising without consumers' consent—punishable by a fine. Read More

What prevents you from being a great innovator? Not much. Innovators by and large aren't creative geniuses gifted with da Vinci-like talent. It's not what they ARE - it's what they DO. They do these seven things you most likely do not. Read More

Small businesses say years of crushing health care costs have them backing major changes this time around. The NFIB helped derail President Bill Clinton's effort to overhaul the health insurance system during the 1990s. Now, small companies with an average of 10 workers are bearing the greatest burden of insurance premium increases, which have gr Read More

With apologies to Philip Kotler, whose four Ps—product, price, place, and promotion—have been integral to any successful product or service marketing effort of the past 50 years, today's successful marketing hinges on five new Ps. Whereas the Ps we studied in college are all from the provider's point of view, these new Ps focus with laser-like c Read More

30 VERY useful, FREE ways to Market your Business's Website. Some of them you may already know of, and some you may not! Read More

For small businesses that can't afford a lot of marketing, the blogosphere offers a cheaper alternative. Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing c Read More

Small business owners are sacrificing time with their family to ensure their businesses stay afloat, a report has found. Read More

As promised, we took 100 submissions and turned them into a downloadable PDF document.

It's 33 pages of tips for marketing, including relationship marketing, marketing strategy, selling, messaging, online marketing and social media.

It's all been packaged up tidily into a document for you to save, give to clients, print, post on your web Read More

Many people aren't purely mercenary in their business dealings. They care about fairness -- and they should because doing so can maximize their profits. When people are fair minded, they don't need to waste time on elaborate negotiations or enter into complicated contracts to coordinate their marketing channel and maximize profitability, accordi Read More

Short version: a chief marketing technologist (CMT) is the person responsible for leading an organization's marketing technology. A CMT is to the CMO what, in IT-centric firms, the CTO has been to the CIO. Read More