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As American consumers grow ever more familiar with, and dependent on, online shopping, expectations about the quality of their online shopping experience increase dramatically, and the stakes get higher for retailers. Power shoppers—those who shop online at least three times per month—have the highest expectations, according to the fourth annua Read More

Want to unlock the power of Twitter for your business? Follow these three steps. Read More

Chris Brogan provides some great insight on what some of the differences and similarities are regarding b2b and b2c targets. Read More

The goal is to help participants create a social media strategy AND take a deep dive into the tactics and tools of social media. One of the challenges, of course, is integrating social media strategy with overall communications planning as well as Internet strategy without having the time in the workshop to drill down into those other topics Read More

f you've ever asked yourself “How can I really leverage internet marketing, without doing something that just doesn't work anymore”, then you're going to highly benefit from this post. The rules have changed, and they keep changing, so I cannot say that these rules will be 100% relevant in a year, or even in 6 months. With the internet, you never Read More

A new variant of a worm that exploits a vulnerability patched by Microsoft in October has infected millions of users, security researchers say. According to experts, the Conficker worm is using multiple mechanisms to spread. Read More

The following post gives the clearest explanation I have ever read on the subject of why/how/when to cold call. It's a real gem. Enjoy! Read More

How does cost per click change with average position and the number of words in the searcher's query? Read More

Are things like Twitter and FriendFeed bending the law of propinquity, stretching the Allen Curve? There's something to be said about serendipitous conversation streams for promoting collaboration. Read More

Google Analytics filters allow you manage and segment your incoming data giving you increased insight for your website. Google Analytics filters can be created for internal traffic, capturing sub domains, rewriting URLs within your reports, gaining a better understanding of referring keywords and even the exact page on Google where your traffic ca Read More