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Does sex sell or distract from your campaign message? Controversy is spinning over a brave online video campaign featuring dozens of topless sexy chicks parachute jumping to form a sky message "Siemens washing machine only 4999" or about $900. Read More

Much of the writing on angel investing suggests that angels fill the gap between the low amounts invested by friends-and-family, and the large amounts invested by venture capitalists. But is that true? The story goes something like this: that business angels fill the financing gap between the $100,000 maximum seed stage investment that friends Read More

What better way to end such an important year in search marketing than by having a quick look back at our top stories and tips for 2008. Read More

Do you like learning about magic tricks? To me, the best magicians are the ones who share what they know. They love deconstructing tricks in front of you? So, do you want to learn some blogging secrets from me? Here are 27 Blogging Tips for Building Community. I'm sure you didn't know at least one of these! Read More

Advertising direct mail takes many forms: envelope packages, self-mailers, catalogs, magalogs, flyers, postcards, and more. That's one of the advantages of direct mail. Let's take a quick look at how to write and design the granddaddy of all direct mail formats, the classic direct mail package. Read More

For the past 10 years I've been running a small educational website with helpful essay writing tips for college applicants. My site has a Google page rank of 6 and ranks #1 for multiple keywords and dozens of long tail keyword phrases. All-in-all I think I've done an impressive job at search engine optimization with over 60% of the site's traffic Read More

Know your customer well. It's the golden rule. We have all heard about it. We all know it and yet so many will still take a chance picking up the phone and dialing a random with a number from a list or their CRM hoping to charm their prospect and coax them into buying. It's not just phone based, emails and direct mails are often send with a hit or Read More

I thought I focus on nine ways that Twitter can be more useful for you. It's still not a tool for everybody (I don't really believe any tool can be). But hopefully these tips offer you some ideas on using the site well, regardless of what stage you happen to be in. Read More

We're in a recession right? That's what all the talking heads on TV keep telling me. That's what the little squiggly red line that's dipping down to the lowest point in decades seems to suggest. But there's a different story being told by the folks in the trenches. These folks are chanting the battle cry of the small business owner. They're Read More

It's good to attempt a homerun, but the simple things might get you farther in business. Read More