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Wondering, how can you create an effective content marketing strategy and get the enormous online audience to connect with your content? Here are some words of wisdom for creating, launching and succeeding with this endeavor: Read More

The good news is that your marketing is likely making an impact. But you might not be measuring it as you should. Here are five signs you might just need a system to track your marketing ROI so you can make sure you’re getting the most out of your investment. Read More

Fast and furious is not the best way to sell franchises. I'm serious.
If you’re a franchisor…a new one, this may not be what you want to hear. Especially after you’ve invested $150,000 or more into your franchise. But, you need to hear it. Read More

Do you use offline advertisements? 9 entrepreneurs offer their tips on how to create highly affective offline ads. Read More

Social selling is a topic I expect we’ll all be hearing more of, probably too much of, in the years to come. Companies who do it right will not be “selling”, as much as networking, as suggested in The Infinite Pipeline. Read More

Is it possible to use social media to market taboo products like STD tests or feminine hygiene items? Absolutely! There’s certainly a strong market demand for these items; you just need a different social median and online marketing strategy. Here are four ways to build buzz around taboo... Read More

B2B companies already use CRM software to automate customer relation management with real-time responses to customer actions. If your customers are busy, that means your leads are busy, too. In a world of instant gratification, real-time response is the new normal. Read More

TailWindApp is a social media scheduling tool for Pinterest. It is also a fabulous tool for Pinterest Analytics. But in this video I'm going to introduce you to some new features of Tailwind that integrate additional social media platforms like Facebook, Twitter and even Instagram! Read More

It’s immediate. Either the message resonates with your reader or it doesn’t. Most of you won’t spend more than a few seconds to skim through about 20% of this article if I can’t snatch your attention right off the bat. But, do you know what can help with that?... Read More

In the B2B world, using social media to generate quality leads can feel a lot like running in circles – you’re spending a lot of time and energy trying to get results, but don’t always have any quality leads to show for this effort. Let’s take a break from the social media hamster wheel for a momen Read More