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The creation and use of content marketing is key to getting social selling activities right. In fact content marketing is now powering most selling and sales activity as it is the smoothest route to build up a relationship with prospects or buyers. It also gently reinforces a brand without over all Read More

From Target to Kraft to Covergirl, a ton of brands are using "Star Wars" as a way to engage customers in their marketing. Should your company follow suit? Read More

Employers can offer employees a way to pay for certain personal costs on a pre-tax basis through flexible spending accounts (FSAs).
Using these accounts means that the amounts employees contribute to FSAs are not included in taxable compensation for federal tax purposes. Read More

Try some of these conversation starters at your next networking event and be prepared to increase your connection address book overnight. Read More

Focusing on one thing at a time sounds compelling and even doable. But what about focusing on one thought at a time? Read More

Social media is a relationship-building tool, a means to establish or enhance relationships – and LinkedIn is no exception. You may only need a few minutes – but make them count with conscious, thoughtful effort. Read More

Online holiday sales are predicted to hit a record $83 billion this season and Cyber Monday is set to generate $3 billion in sales, according to the Adobe 2015 Digital Index Online Shopping Prediction for the upcoming holiday season.
That’s good news for online retailers, right? Yes and no — Adobe Read More

Innovators, managers, product developers, accountants, coding engineers…today’s solopreneurs and small business owners wear so many different hands it can be hard to keep up! For small business owners who are tight on cash but need to expand their creative teams (or put together a creative team in Read More

There is a huge difference between starting a small business and actually making it successful. I was once told that anybody can start a business, but it’s only the ‘best’ one – the passionately motivated and dedicated one – that stands a better chance of making a business successful. Also, there i Read More

In this #TYBCommunity round up we have posts on Triberr hacks, content curation resources, media attention, win and influence followers, Facebook, exit strategy, diagnose your business problems, control your feelings, take your small business global and vision statements Read More