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Surviving as an entrepreneur requires unbridled passion, enthusiasm and a certain naiveté in the face of many unknowns. Young people are more accustomed to facing a new world each day, so they don’t worry about it, and usually actually relish the new adventure. Once the rest of us reach a certain a Read More

The top reasons you should collect customer email addresses, and the best ways to get that information.
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Events are a smart way to help attract new customers and thank existing ones. These quick pointers will help make yours a smash hit.
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In the realm of online marketing, few objectives are more desirable or downright elusive than the viral video. Like the vicissitudes of the stock market, the popularity of any online video depends on the personal tastes and sentiments of millions of unique individuals, and is thus difficult to pred Read More

These are good rules to help you in establishing a budget. However, when it comes to establishing a specific dollar amount it is important to remember that there is no one-size-fits-all amount for your marketing budget. Read More

You've got Facebook and Twitter down, and you even know how to post effectively on LinkedIn. But what about that selfie kingdom, Instagram? If you're not capitalizing on this visual-based app, you are missing an opportunity to create a face for your brand. Read More

We all lead busy lives, and somehow, over the past 20 years, although technology promised to make our lives easier, more productive and create more leisure time, most people would say they feel more stressed now than ever before. So what’s going on? And how can we make it better? Read More

A comprehensive run-down of the various ways to get your business attention in the media. From cutting buzzwords in your pitches, to creating your own valued-added research, to (deftly) inserting your brand into the media conversation. Read More

Great social content shapes how prospective customers perceive your business’s brand and starts building loyalty long before these folks ever make a purchase. But if your content is getting buried under poolside selfies and trending new stories, you're effectively flushing all those social media ma Read More

Outstanding visual content doesn’t require the complex process we imagery-impaired, design-phobes think it does. We’ve pulled together eight best practices and 27-plus handy tools so you can up the quality quotient of your visual content, and give your brand a distinct and powerful look – without h Read More