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What best describes your interaction with customers in the last 30 days: reactive or proactive? Get proactive and reach out in genuine way. When you are proactive about customer communication, it's easier to ask for referrals. Read More

Many people look at the popularity of Facebook and decide that because it has such a large membership means it should be the primary social network to focus their marketing efforts. But people are not on Facebook necessarily for business networking or to make B2B purchases. Most people on Facebook Read More

As we all prepare to enjoy another Thanksgiving, we've got 4 easy ways to say "thank you" to your customers and advocates using social media. Read More

Ever been tempted to retweet a link without checking it first? Read this to see why you should always be careful what you retweet. Read More

Did you know that an open rate of 40 percent on your email marketing campaign is something to be envied? Or that a click-through rate of 2-3 percent is also something to be congratulated? I’ve had clients lament to me that they were concerned their subscribers weren’t interested anymore if their op Read More

Timely reminders and being "top of mind" for your clients is an essential part of marketing. Is your business out of sight, out of mind? Read More

There are a ton of SEO content myths floating around out there. If you're putting stock in any of these 5 statements, your website and your profits are suffering! Read More

A checklist of what you need before you attend your first face-to-face networking event. As the Girl Guides say "be prepared"! Read More

An overview of interesting things that influence people's buying decisions on-line. What should your buy button look like? Should you offer free shipping? Also includes a really cool eye tracking example! You'll like this post - give it some sugar! Read More

Virtual assistant comment spam is more heinous than even regular spambot activity or other human spammers. There is a lot of conversation floating around about spam, but this one needs to be named, called out, and held up for online business owners to see because YOU could be paying (albeit inadver Read More