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E-mail marketing has been the best direct online marketing medium. Inexpensive tools and techniques that can reach to large, yet targeted audience, mass email marketing campaigns have proved to produce noteworthy results for all kinds of businesses. Read More

If you use email marketing to sell products or services, you will know that not all of the campaigns you run are going to work effectively and over and above you would have liked them also. Read More

If you're not already using LinkedIn as part of your B2B social media marketing strategy, these stats from faberNovel present a compelling case. Read More

LinkedIn's new "Sponsored Updates" are similar to Facebook newsfeed ads, but should be much more successful due to laser focused targeting and a business friendly audience. Read More

Buying online has become consumers' new shopping habit. High street stores have felt this change. But is this purely down to the advancement of eCommerce? Read More

Can a car with half a tank of gas take you to your destination? The answer is "Yes". So what's stopping you from starting the good work that you want to achieve? Writing that book or setting up your online training program? Half a tank is enough ... Read More

By the book, sales and marketing may be two different concepts, but one thing is for sure: they don’t exist independently from each other. Salespeople would have to start from scratch if their product was not marketed effectively to the target audience. In the same way, marketing would be pointless Read More

Sometimes you have to look past your own test paper and see what everybody else is writing, not to copy exactly what you see but just to know what’s going on out there. In a fiercely cutthroat world like B2B Marketing, competition will either make you or break you. Yes, everyone competes, but c Read More

It’s a tough market to raise your prices. Customers are extremely cost conscious and market savvy. Why should they pay more? Instead you need to reframe the problem into a yield optimization problem. Read More

Here’s the 2nd part of the post where I talk about how I got productive and wrote an ebook fast in 4 days. Read More