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Most of you will start your business with plenty of passion and purpose, but all too often I see both disappearing after months of facing unanticipated setbacks and challenges. Indeed, it is even more critical that you keep your key team members energized with a high level of passion and purpose, o Read More

In this article, we’ll take a deeper dive into why behavioral triggers are so important for a successful marketing strategy. Read More

Why would writing an influencer marketing brief be important to your business? Learn how to use influencers to get real results! Read More

Content marketing is here to stay but it's constantly evolving. Check out these latest content marketing stats to keep your finger on the pulse of what's working right now... Read More

Technology is changing the business landscape for good, but some businesses find it challenging to adapt to the latest developments. From Artificial Intelligence to remote work tools, every facet of the corporate world is undergoing transformation.

With consumer preferences changing rapidly, it Read More

Why are so many small businesses talking about how to hire freelancers?

It’s because freelancers save businesses money. Hiring a freelancer is more economical than hiring a part-time or full-time employee. This is why more and more businesses, both small and large, are outsourcing freelance work Read More

To be successful starting a business, you don’t have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra that you can’t quite put your finger on, like the judges are searching for on American Idol. But the entrepreneurs that have it, including Elon Read More

Growing a business requires the business owner to wear different hats. It means understanding the business’s financial aspects, taxes, corporate compliance, marketing, customer service, client relationship, and much more. All these take a toll on you at the end of the day. An entrepreneur, therefor Read More

Most businesses optimize their websites and blogs for web-based search but forget to do the same for voice search. Read More

You can’t win as an entrepreneur or business owner without full confidence in your own ability, as well as in your solution and business model. As an angel investor in startups, I always look for this self-confidence, no matter how innovative the solution. Of course, you can be overly confident or Read More