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Expert Brené Brown shows why leaders need to be vulnerable every minute of every day; how there is no courage without vulnerability as a leader. Read More

Storytelling is how companies connect their products to customers. It's not about the product's features or prices but the experience it delivers. Read More

Want to know how to use case study customer testimonials in content to boost conversions? This article shows you four proven ways to use customer reviews Read More

As businesses start to reopen after the coronavirus pandemic, it’s time to adjust to the new needs of customers. To make the most of this time, you may need to change your marketing methods or business investments. Members of the online small business community have tips for navigating these change Read More

Revuze has launched a new tool that allows businesses to map and analyze customers’ experience reviews to help boost brand image. The tool uses Artificial Intelligence (AI) that automates semantic text analysis. It segments the data based on relevance to help better inform business decisions on pro Read More

The new FreshBooks Accounting Professionals Program attempts to connect modern accounting firms with small businesses.
Just launched last week, the new program takes aim at small businesses which don’t necessarily consider their bookkeeping the strongest asset. And they try to connect accounting f Read More

Too many entrepreneurs tell me they are looking for an investor, and can’t differentiate between venture capital (VC) investors versus accredited angel investors. They argue that the color of the money is the same from either source. They fail to realize that the considerations are quite different Read More

With the current global COVID-19 pandemic, the use of remote hiring is going to see an increase exponentially. Hiring remotely will continue until there is a clear timeline for remote working and social distancing to adjust.

At present, there isn’t an exact date as to when normal proceeding may Read More

A successful entrepreneur is not someone who is looking to take the easy route and be part of the crowd. This is why attitude as a top principle is a key ingredient for being a successful entrepreneur. Read More

Do you have a boss now? Are you good with that? Or, do you want to be the boss? If so, here are a few ideas that will allow you to do that. Read More