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Read this post located on the SBA website, so you can learn how to spot trends in franchising. You want to do this right....correct? Read More

Kids these days! They don't respond to traditional marketing methods. This looks like a working marketing strategy. Read More

Colors and how they affect emotions come down to the science of psychology. Hotel design makes a huge effort in learning how to use certain colors to create emotional impacts on guests. It is ingenious.

Scientific research has revealed that color has a powerful psychological effect on Read More

Starting a YouTube channel is the easiest part of your journey as a YouTuber, but growing it is another journey you need to be adequately equipped for. Thankfully the internet is crawling with information on how to effectively grow your YouTube channel. All you need to do is identify which of these Read More

Google is launching a new social networking platform. The launch comes just months after the company shut down Google+, its most successful attempt at building a social media website.

The new social media platform is called Shoelace. Let's quickly cover everything there's to know about it for no Read More

In one of my previous posts, I wrote about the superpowers of product marketing managers by drawing some inspiration from the popular Netflix series Stranger Things. This time around, I’m going to use the 2003 romantic comedy, How to Lose a Guy in 10 Days. Read More

Sabrina Tan left a comfortable tech career to start her own business in the skincare industry. Skin Inc, a customizable skincare solution, has won over 100 beauty awards and is featured in publications like VOGUE, WWD, Refinery29. Singapore-based Skin Inc is a marriage of tech and beauty, but like Read More

In the beginning all businesses are just people playing out an idea. It’s never the other way around – there is no idea so big that it doesn’t need people to make it succeed. Investors know this, hence the saying “Bet on the jockey (founder), not the horse (idea).” A great jockey is a great role mo Read More

One of the best ways to increase clicks and conversion is to optimize your Call-to-action (CTA) button. Optimizing your CTA buttons will not only increase click-through-rates but will also improve website engagement, email subscription, and sales.
This article shows you how to optimize your CTA bu Read More

Are you trying to rank in search engines and want a Google guarantee? Try a combination of these strategies to get noticed online. Read More