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Recruiting the right candidate is one of the most important things managers need to do in small business. Make sure you have the right skills to do it well. Read More

Have you noticed that more companies beg you to participate in their business today? It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers b Read More

As a freelancer, you face a very different set of legal issues than your 9-to-5 counterparts. And what you don't know could definitely hurt you. Here are laws that every freelancer should know. Read More

Brands are expected to spend up to $10 billion by next year on social media influencers. But some companies are fighting back, accusing influencers of just trying to get something for nothing. Read More

If you need to fix content that is no longer accurate, it’s time for an update. If you want to take your content to the next level, it’s time for an upgrade.

Update or upgrade, it’s always a good time for a fresh coat of paint on your website content. Read More

Data science is based on facts distilled from real customer information — there is NO better way to increase brand awareness.

Is big data just a big buzzword?

It is when you see it just as random data. But when you convert it to insights, it’s much more than a random trend — it’s Data Science Read More

We’re living in the era of the customer, there’s no doubt about it. Digital transformation, intense market competition, the ubiquity of (ever-changing) technologies, the proliferation of products and services, and, of course, the internet and mobile technology are all dictating the way businesses a Read More

Having a breakthrough idea or technology alone does not assure business success. “If we build it, they will come” may have worked as a movie theme for Kevin Costner, but as an investor, I tell entrepreneurs a great solution is not enough. Successful businesses require innovative people, who have bu Read More

Review sites are far more important to the success of your business than you realize. Your customers will check you out before they buy. Are you ready? Read More

It’s common to hear how large global brands are affected by business and technology trends like artificial intelligence, changing customer expectations, and data privacy concerns. But how do these trends affect unsung – but much more numerous – small businesses? What compels someone to take the ent Read More