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How do you define your company culture and how can this create an ideal work environment?
Are bean bag chairs and funny hats actual elements of a strong corporate identity?

Do these traits and characteristics actually tell anything about company culture?
And ultimately…how do you define your c Read More

Accountability doesn’t stem from a job title or working arrangement; it’s a characteristic of the individual. Some people are driven to hold themselves accountable while others are not. How does your team stack up? Read More

How do you revive a struggling business? What are the things to do if your business is struggling? This article highlights some of the essential things to do to revive a struggling business Read More

Successful entrepreneurs are usually hard-driving, and highly focused on some specific goals, like being the dominant player in a given domain, or the low-priced provider of their product. Yet other entrepreneurs will talk for hours about all their ideas, and how they intend to change the world, bu Read More

To help your small business succeed, we have outlined practices you should avoid when it comes to your digital marketing strategy. By avoiding these common mistakes you can help ensure your small business executes an effective digital marketing strategy. Read More

It’s about the reader and only the reader. Use “you” in your text to give the reader ownership of your product or service, or the ideas you are putting forward. Read More

What serves as rocket fuel to any company’s future success? While your initial response may be “customer satisfaction or even profitability”, if you dig deeper, there’s an even more intuitive answer. That answer is “learning”.

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Are you struggling to come up with new contents? Fresh out of ideas?

Repurposing your old contents might be the answer that you were looking for. Read More

As the rate of change continues to increase in business and technology, the more I’m convinced that marketing is the primary key to success for a new venture. Yet I find that many technical founders don’t feel they need it at all, or at best point to one person on the team who is marketing. I belie Read More

It’s easy to fall prey to the pursuit of productivity.

All too often we’re too preoccupied with finding the “perfect” productivity software to see that we’re wasting time doing it.
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