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It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. In Read More

Driving organic traffic to one’s website is the biggest challenge new Internet brands face.

I have experienced it before, and I see other business owners struggle with the same problem time and time again. Read More

In this episode, I interview Gini Dietrich, a crisis management professional. She’s the founder and CEO of Spin Sucks, a site that helps businesses thrive with their public online communications. She also hosts the brand-new Spin Sucks podcast. Read More

There are several ways you can boost productivity naturally, be it through exercise or essential oils, check out our guide for more tips. Read More

Passed in 2015, net neutrality guidelines were intended to prevent certain practices such as throttling and give all websites equal treatment. Like most things these days, the repeal of net neutrality has proven controversial. Now a new survey discovers what small business owners think about the ch Read More

Have you been measuring your "ticket volume by channel"? How about running a "ticket transfer analysis"? Tracking and measuring these fifteen helpdesk metrics will help you better organize, train, and manage your support teams. Read More

Want more conversions from your organic social media traffic?

Wondering how to set up a sales funnel for your social media visitors?

In this article, you’ll learn how to convert more social media visitors using a sales funnel. Read More

The business of looking good is tough. Digital Marketing for Salons is not cakewalk due to the nature of the business itself. It is highly competitive and is largely dependent on impressive ratings and positive reviews. Read More

Recently I spoke about influencer marketing at PR Bootcamp in New York City. Just before my presentation, a panel of editors and producers from television programs like Dr. Oz and The Today Show talked to an audience of public relations professionals about getting products and experts on their prog Read More

Whether you’re interested in making your own pet into a social media star or leveraging the power of other animal influencers for your brand, here are some tips for creating compelling social media campaigns that revolve around popular animals. Read More