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This week’s Marketing Eggspert Round-up concentrates on YouTube Marketing. We include posts of vlogging tips, how to create a live stream and your own marketing channel, what equipment you need, video mistakes, successful brands on YouTube, an ultimate guide to YouTube marketing and more. Read More

Boring niches are a big pain-in-the-neck for writers. Not only are they tiring to write about, but they also lead to lower traffic. Imagine writing a blog about metal work and flooring. Sure, there are things to write about, but it would mostly be technical stuff. Read More

Nothing happens in business until someone makes a decision. These days, with the market moving at warp speeds, the timeliness of decision making is also critical. What might have been the right decision yesterday, may be the wrong decision tomorrow. Yet one of the most common complaints I hear as a Read More

Just because you’re a brand new blogger with no web design experience doesn’t mean you have to let it show. There are a few simple ways to make your new blog look professional, even if you’re a newbie with no blogging experience and no design skills. Read More

YouTube announced two updates that make it “easier to go live and interact with your community from your computer and phone.” Creators no longer need additional streaming software or extra setup to go live from the desktop. They can simply go to YouTube’s live dashboard or click on Go Live in the Read More

Lightricks shares some of the strategies that they use to provide high-quality customer support leading to happy and loyal customers. Read More

I do not think about my competition. No two businesses are exactly the same, just like no two people are exactly the same. I believe we do business with those we know, like and trust. It’s the primary reason I encourage my clients to humanize their business. Read More

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile (SoLoMo) to the mix. Mobile and global Read More

I could have gone "there" on this one, but I didn't. But, what I did do is share my observations. Things I'm seeing and feeling with regards to how potential clients of mine are acting. As you'll see... Read More

David Parmenter, Director of Data and Engineering for Adobe Document Cloud, shares with me how AI’s more practical applications provide a number of helpful examples of its growing impact on both our personal and professional lives. David also offers up a few ideas for how small businesses can leve Read More